TECH SUPPLIER Jan 2022 - Market Presentation - Doc # US48674322

A Comparison of Enterprise and Digital-Native Approaches to Software Innovation


Lara Greden
Nancy Gohring
On-line Presentation


This IDC Market Presentation examines the results of separate IDC surveys of enterprises and digital-native companies to gain insights into similarities and differences in their digital innovation progress, goals, and practices. In this document, we focus on the specific techniques that enterprises and digital-native companies use to support software innovation initiatives and how they will evolve in the next two years. Several key findings are as follows:

  • While enterprises and digital-native companies show different strategic preferences today in terms of the sources they use to acquire software for their digital innovation initiatives, in two years similarities emerge, representing maturity in market offerings and in software innovation strategy by the two types of organizations.
  • Enterprises are well aware of the challenges that hinder them from cloud-native development and related software innovation, but their similarities with the digital-native companies in two years also show they are aware they need to get there.
  • While developing software internally as an approach drops in ranking for both types of respondents, it's not that companies are going away from being software producers. On the contrary, they increasingly see a path to developing new capabilities without having to start from scratch by instead using commercially available software and services as core to delivering digital innovation.
  • Marketplaces become the most often cited source of software used to build innovative digital products and services — by both enterprises and digital-native organizations — in two years. This shift is good news for cloud providers since it represents committed spend.


  • 14 slides

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