TECH SUPPLIER Jan 2022 - Market Presentation - Doc # US48785922

Ethics: An Epistemology of Trust


Amita Potnis
On-line Presentation


This IDC Market Presentation considers ethics as an epistemology of trust. Trust guides every aspect of business not just from a security, privacy, and compliance perspective but also draws from initiatives focused on people, planet, and purpose. At the heart of "trust" are the core values and ethics of an organization guided by the regional cultures, traditions and cultures, and local governing bodies. Ethics, much like trust, is fluid, abstract, and a difficult metric to measure. However, for businesses, marketplace competition, globalization, employee expectation, and customer pressures are drivers of ethics. The nuances of each of these categories may vary depending upon the region or type of organization but fundamentally drive an increased focus on greater integrity.

This research serves as a guide for vendors and end users alike to incorporate the most pressing matters into the daily routine and governance considerations to be successful and maintain competitiveness.

"Historically, competition and profit maximization directly conflict with compliance with ethical principles. As trust, and the perception of brand, reputation, and trustworthiness, becomes centerstage to creating a differentiation for competitive advantage, it is imperative to understand that ethics are defined by the regional culture, customs and traditions, and language, as well local government that defines rules of operations," said Amita Potnis, director, Future of Trust Global Research Practice at IDC. "It is IDC's quest to understand how economic principles go hand in hand with ethical principles in an age where the latter have become an urgent and pressing issue in competitive markets across all regions."


Subscriptions Covered

Future of Trust - Agenda

Regions Covered


Topics Covered

Future of trust, Governance

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