TECH BUYER Dec 2022 - IDC PlanScape - Doc # US48804522

IDC PlanScape: Future of Digital Innovation — Creating a Distribution Function for Software-Based Digital Innovation

By:

Erin Hichman
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,
Gard Little
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Abstract

This IDC PlanScape provides insights into building a distribution function for software-based digital innovation.

"The distribution of software-based digital products and services is much more complex than simply deciding between a direct or an indirect approach," says Erin Hichman, research manager, Digital Transformation Professional Services at IDC. "Determining the distribution method should not be the final step as part of software-based digital innovation effort, but rather should be integrated from the beginning."


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