target audience: TECH SUPPLIER  Publication date: Dec 2022 - Document type: Market Forecast - Doc  Document number: # US48874322

Worldwide Digital-Native Business Tech Spending Opportunity Forecast, 2022–2026: A $500 Billion Market in 2026

By:  Simone De Bruin


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This IDC study presents a 2022–2026 forecast for the worldwide digital-native business (DNB) market. It is the first forecast to be done by IDC for this market. It details the forecast for worldwide IT spending for the digital-native segment, by region, and by cloud/noncloud.

"For DNBs, the use of emerging technology is crucial for their business strategy. B2B- and B2C-oriented DNBs set the pace when it comes to product innovation and development, and through efficient use of IT, they are able set new standards in customer intimacy and customer experience. Tech-driven DNBs that develop new and innovative tech solutions drive innovation across the board. Today's economic climate forces DNBs to become even more focused on efficient use of technology and to leverage technology in their route to profitability," says Simone de Bruin, research director, Worldwide Digital-Native Business, Start-Ups, and Scale-Ups at IDC.


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