TECH BUYER Mar 2022 - IDC TechBrief - Doc # US48926421

IDC TechBrief: Computer Vision for Automated Checkout, Customer Behavior Insights, and Personalized Retail Experiences


Leslie Hand

This IDC TechBrief examines how computer vision opens the door to automated checkout, customer behavior insights, and personalized retail experiences. Computer vision is one of five edge technologies that IDC considers essential for capturing in-store data that has previously been invisible. This data, when analyzed by AI/machine learning algorithms, opens up new possibilities for retailers, driving greater optimization and automation of store floor activities, maximizing opportunities for customer/product interaction, allowing shoppers to have more control over their checkout experiences, and recognizing fraudulent behaviors to deter losses in the future.

"Stores are data-rich environments waiting to be interpreted and automated," says Leslie Hand, GVP, IDC Retail Insights. "Retailers that adopt computer vision and operational platforms to harness data for customer traffic insights, loss prevention, and automated checkout will be able to use the same infrastructure to deliver personalized offers and services that delight customers and keep them coming back to stores."



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