TECH SUPPLIER Mar 2022 - Market Presentation - Doc # US48953722

IDC Service Provider Pulse: 4Q21 Quarterly Summary

By:

Rory Duncan
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,
Sean Riley
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,
Penny Madsen
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,
Ryan Caskey
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On-line Presentation

Abstract

The IDC Service Provider Pulse delivers quarterly insights into the requirements of cloud service providers — focusing on evolving business models, emerging product and service offerings, and providers' own investments in technology. The insights generated help technology vendors target their markets more effectively (sell to/sell with/sell through), provide guidance for developing new solutions based on ongoing intelligence (investments, behaviors), and improve their sales strategies and messaging as business and product trends evolve.

The 4Q21 quarterly summary provides an executive summary and overview of the fourth of four surveys conducted during 2021. Exploring the latest impacts of the continuing global pandemic and the topics of sales and marketing investments, 850 IT leaders and line-of-business executives at tier 2 and tier 3 cloud service providers across North America, EMEA, and APAC detail their business strategies, service investment plans, and how they plan to develop their businesses.

Note: This document is being published to the IDC Service ProviderView 2022 service following the transition to the new/updated product launch. For any questions, please contact your IDC representative.


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