target audience: TECH SUPPLIER Publication date: Mar 2022 - Document type: Market Note - Doc Document number: # US48955122
The Future Consumer Agenda: Mapping Out How Consumers Will Use Technologies That Drive Major Market Shifts
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Abstract
This IDC Market Note outlines why executives fall short with conventional approaches analyzing for tech-driven consumer disruption. Leaders need to use the Future Consumer framework to plan for short- and long-term consumer behaviors across eight consumer segments: housing, travel and dining, personal mobility, money, shopping, lifelong learning, well-being, and entertainment.