target audience: TECH SUPPLIER  Publication date: Mar 2022 - Document type: Market Note - Doc  Document number: # US48955122

The Future Consumer Agenda: Mapping Out How Consumers Will Use Technologies That Drive Major Market Shifts


  • Frank Gillett
  • Tom Mainelli Loading


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This IDC Market Note outlines why executives fall short with conventional approaches analyzing for tech-driven consumer disruption. Leaders need to use the Future Consumer framework to plan for short- and long-term consumer behaviors across eight consumer segments: housing, travel and dining, personal mobility, money, shopping, lifelong learning, well-being, and entertainment.


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