TECH SUPPLIER Mar 2022 - Market Presentation - Doc # US48959822
IDC Market Glance: Customer Intelligence and Analytics, 1Q22
This IDC Market Glance provides a glimpse of the current makeup of the customer intelligence and analytics landscape, including the segments and structure of the market. Customer intelligence and analytics is a part of the overall customer experience (CX) market, with a primary focus on analytic applications and customer data platforms that use advanced analytics and artificial intelligence for insights from customer data to deliver highly personalized interactions with customers. When interactions meet or exceed expectations, customers recognize that brands have empathy, which results in higher levels of customer trust and loyalty.
Momentive, Hootsuite Media Inc., Five9 Inc., Google LLC, mParticle, Inc., Amplitude Inc., HubSpot Inc., Optimizely, Inc., Nielsen Holdings PLC, Emplifi Inc., Marketing Evolution Inc., FullStory, Inc., Genesys Telecommunications Laboratories, Inc., Shopify Inc., PROS Inc., Microsoft Corporation, Oracle Corporation, Sprinklr Inc., AppsFlyer, SAS Institute Inc., ServiceNow, Inc., Optimove Inc., Zeta Global Ltd., Treasure Data Inc., Cision Ltd., Qualtrics, LLC, Cisco Systems Inc., Insider, Digital River, Inc., commercetools GmbH, Glassbox Ltd., LivePerson Inc., Khoros LLC, SAP SE, Salesforce.com, Inc., Heap Inc., IFS AB, Tealium Inc., BigCommerce, Inc., Cheetah Digital, Veeva Systems Inc., HCL Technologies Limited, GoTo, Twilio, Inc., Buffer Inc., AppLovin Corporation, Concentrix Corporation, Content Square SaaS, Avaya Inc., Wonderflow B.V., Zoho Corporation Pvt. Ltd., Amdocs Limited, Alvaria Inc., Meltwater Group, Acoustic L.P., Redpoint Global Inc., Zendesk Inc., Neustar Inc., Tata Consultancy Services Limited, Medallia Inc., Adobe Systems Inc., InMoment Inc., Intercom Systems Inc., 6Sense Insights Inc., Clari Inc., NetBase Quid, NICE Ltd., Pendo.io, Inc., VTEX, Sprout Social, Inc., Amperity Inc., Verint Systems Inc.