TECH SUPPLIER Mar 2022 - Market Presentation - Doc # US48959822

IDC Market Glance: Customer Intelligence and Analytics, 1Q22

By:

David Wallace
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Abstract

This IDC Market Glance provides a glimpse of the current makeup of the customer intelligence and analytics landscape, including the segments and structure of the market. Customer intelligence and analytics is a part of the overall customer experience (CX) market, with a primary focus on analytic applications and customer data platforms that use advanced analytics and artificial intelligence for insights from customer data to deliver highly personalized interactions with customers. When interactions meet or exceed expectations, customers recognize that brands have empathy, which results in higher levels of customer trust and loyalty.


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