TECH BUYER Mar 2022 - Tech Buyer Presentation - Doc # US48979322
Artificial Intelligence Implications for the Chief Marketing Officer in a Digital-First World
Abstract
This IDC Tech Buyer Presentation is part of IDC's chief marketing officer (CMO) advisory board session and explores how CMOs and senior marketing leader roles must evolve to take advantage of artificial intelligence (AI) in a digital-first world. AI is rapidly integrating into the fabric of business, and CMOs are now face-to-face with the science of marketing. Beyond automating processes and optimizing efficiencies, CMOs have an unprecedented opportunity to leverage the AI and human ingenuity combination as a differentiator to transform customer experiences and marketing into an innovation catalyst and growth driver for the business. This presentation unlocks AI's potential for marketing and provides tangible guidance for marketing leaders to put AI into action responsibly, while building brand experience that aligns with customer value.
Coverage
Subscriptions Covered
Artificial Intelligence Software and Strategies , CMO Advisory Service , Marketing Technology Applications
Companies Covered
BlueConic Inc., Redpoint Global Inc., Oracle Corporation, Salesforce.com, Inc., Adobe Systems Inc., Tealium Inc., Optimove Inc., Sitecore Corporation A/S, Treasure Data Inc., BloomReach, Inc., IBM, Twilio, Inc., Optimizely, Inc., Algonomy Software Private Limited, Insider, Microsoft Corporation
Regions Covered
Topics Covered
Cognitive/artificial intelligence, Market intelligence, Technology buyer
Content
- 19 slides
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