TECH BUYER Mar 2022 - Tech Buyer Presentation - Doc # US48979322

Artificial Intelligence Implications for the Chief Marketing Officer in a Digital-First World

By:

Ritu Jyoti
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Abstract

This IDC Tech Buyer Presentation is part of IDC's chief marketing officer (CMO) advisory board session and explores how CMOs and senior marketing leader roles must evolve to take advantage of artificial intelligence (AI) in a digital-first world. AI is rapidly integrating into the fabric of business, and CMOs are now face-to-face with the science of marketing. Beyond automating processes and optimizing efficiencies, CMOs have an unprecedented opportunity to leverage the AI and human ingenuity combination as a differentiator to transform customer experiences and marketing into an innovation catalyst and growth driver for the business. This presentation unlocks AI's potential for marketing and provides tangible guidance for marketing leaders to put AI into action responsibly, while building brand experience that aligns with customer value.


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