target audience: TECH SUPPLIER  Publication date: Apr 2022 - Document type: Market Note - Doc  Document number: # US49022621

Creating Impactful Recruitment Marketing Outcomes with Candidate.ID, an iCIMS Company

By:  Matthew Merker


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This IDC Market Note discusses iCIMS' expanded recruitment marketing solution through the company's acquisition of Candidate.ID. Recruitment marketing is increasingly taking center stage in the latest wave of technology innovations in demand by talent acquisition technology customers. The Great Resignation/Great Reshuffle continues to disrupt talent markets, with leaders in talent acquisition continually striving for strategic advantage in attracting and hiring quality candidates. Recruitment marketing is seen as a key driver for that strategic advantage, enabling organizations to effectively reach the right candidates at the right time while conveying compelling messaging that drives conversion from the casual job search to active application. Candidate.ID provides an intuitive solution that automates marketing campaigns while providing useful intelligence to minimize recruiter time on poor leads and optimize conversion rates of strong candidates for open positions.


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