target audience: TECH BUYER Publication date: Oct 2022 - Document type: IDC FutureScape - Doc Document number: # US49081522
IDC FutureScape: Worldwide Media and Entertainment 2023 Predictions
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Abstract
This IDC study provides IDC's top 10 predictions for media and entertainment for 2023 and beyond.
"The media and entertainment (M&E) industry is now well on its way to cloud adoption, having started off with a hybrid approach that over the next 5–10 years will turn into 100% cloud-based media factories," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "As M&E organizations transition to cloud services, they have the unique opportunity to adopt advanced technologies including AI/ML and data analytics to improve workflow automation with intelligent decisioning while delivering higher levels of efficiency and productivity and superior user experiences, culminating in higher monetization."