TECH BUYER Aug 2022 - IDC TechBrief - Doc # US49081922

IDC TechBrief: AI/ML Focus in M&E — Production, Distribution, and Monetization


Alex Holtz

This IDC TechBrief explores key developments in AI/ML technologies applied to products and services in applications for cloud-based production, distribution, and monetization. AI/ML enables system intelligence to accelerate smart decisioning, improve workflow efficiency and productivity, and facilitate content creation, metadata tagging, virtual production, and improved monetization.

Currently at only 25% adoption in media and entertainment (M&E) and with many more use cases and applications yet to be discovered, the opportunities for AI/ML are endless. Risks such as job losses due to automation, data privacy concerns, bad data in algorithms, high costs, and the potential lack of human creativity that may result from its implementation can be offset significantly by the benefits of AI/ML. Improvements in workflow automation, intelligent decisioning, productivity, efficiency, increased audience insights for monetization, and more can easily offset the risks.

"AI/ML through the enhancement of system intelligence and workflow improvements for production, distribution, and monetization processes provides significant cost and productivity savings that can be invested to create more higher quality content," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "This investment more than offsets the risks and is an important competitive advantage as broadcasters and media companies transition to cloud services."



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