Abstract

This IDC study highlights some of the new products and trends seen at the recent International Sign Association (ISA) Sign Expo held in Atlanta, Georgia on May 4–6, 2022. Themes from the event were about how improved ease of use and automation, smart sourcing, and sustainability would be keys to the signage and graphics market in the years ahead. "There was a very positive feeling from this show as exhibitors were excited about the opportunity to do business at an in-person venue for the first time in about two years for many of them," says Tim Greene, research director, Hardcopy Solutions at IDC, covering wide format printing technologies. "There were a lot of new products, both equipment and software, and many of them featured important new tools to help wide format print shops address the current labor issues."

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