Abstract

This IDC study provides a detailed description of the methodology and taxonomy for IDC's Worldwide 3rd Platform Spending Guide for retail. It should be used as a companion piece for IDC's Worldwide 3rd Platform Spending Guide for retail. Technology suppliers may utilize this approach and structure to help them build an industry- and subindustry-focused organization to refocus products and services within the evolution from 2nd Platform to 3rd Platform technologies.

"IDC's Worldwide 3rd Platform Spending Guide for retail presents a comprehensive view of the 3rd Platform opportunity across the retail subindustries," says Karen Massey, research manager, IDC's Customer Insights and Analysis Group. "This is an invaluable resource to help vendors define and standardize their vocabulary and approach to this expanding and dynamic market."

Coverage