TECH SUPPLIER May 2022 - Web Conference Proceeding: Tech Supplier - Doc # US49133822

Marketing Effectiveness and the Metrics That Matter in the Digital-First Era


Laurie Buczek


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This IDC Web Conference presents a discussion by IDC's Vice President of the CMO Advisory Practice, Laurie Buczek, as she shares key insights from the 2022 Barometer Study: Marketing Effectiveness and Metrics That Matter.

We have entered a new era of marketing, one that is engaging a digital-first buyer and spurring marketing transformation. CMOs are under pressure to quickly evolve their approach and strategically drive business growth while managing costs. With numerous and constant change underway, CMOs are asking the questions: "What is the best way to maximize the effectiveness of marketing?" and "What are the new KPIs to demonstrate marketing's value in driving business growth?"


Subscriptions Covered

CMO Advisory Service

Regions Covered


Topics Covered

Market intelligence, Marketing operations


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