TECH SUPPLIER May 2022 - Market Presentation - Doc # US49135922

Gaming Spotlight, 2022

By:

Lewis Ward
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Abstract

This IDC Market Presentation is a joint effort between IDC and data.ai, the first unified data AI company. The presentation has three sections: an overview of broad trends in the mobile, PC, and console gaming markets from 2019-1Q22; a review of gamer sentiments toward in-game advertising based on a pair of late 2021 surveys; and a summary of analysis and recommendations that are based on the results presented in the first two sections.

"Mobile gaming grew 1.7 times faster than the gaming market overall last year. In 1Q22, consumers spent over $1.6 billion per week on mobile games on iOS and Google Play, up 30% from pre-pandemic levels. Our U.S. survey results from late last year also showed that rewarded video ads remained the most popular format among mobile gamers and that younger males are especially receptive to these ads." — Lewis Ward, IDC's research director of gaming and AR/VR


Coverage

Subscriptions Covered

Gaming and eSports


Regions Covered

Worldwide


Topics Covered

Handheld gaming devices, Online gaming


Content
  • 29 slides


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