target audience: TECH SUPPLIER Publication date: May 2022 - Document type: Market Presentation - Doc Document number: # US49135922
Gaming Spotlight, 2022
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Abstract
This IDC Market Presentation is a joint effort between IDC and data.ai, the first unified data AI company. The presentation has three sections: an overview of broad trends in the mobile, PC, and console gaming markets from 2019-1Q22; a review of gamer sentiments toward in-game advertising based on a pair of late 2021 surveys; and a summary of analysis and recommendations that are based on the results presented in the first two sections.
"Mobile gaming grew 1.7 times faster than the gaming market overall last year. In 1Q22, consumers spent over $1.6 billion per week on mobile games on iOS and Google Play, up 30% from pre-pandemic levels. Our U.S. survey results from late last year also showed that rewarded video ads remained the most popular format among mobile gamers and that younger males are especially receptive to these ads." — Lewis Ward, IDC's research director of gaming and AR/VR