target audience: TECH SUPPLIER Publication date: Nov 2022 - Document type: Market Presentation - Doc Document number: # US49191823
Achieving Fully Integrated Omni-Channel Retail Commerce Operations: Comparing Customers' and Retailers' Survey Data on the Status of Omni-Channel
This IDC Market Presentation provides an overview on the status of retailers' omni-channel commerce by comparing key findings from IDC's Retail Consumer Insights 2022 and Global Retail Operating Models 2022 Surveys. It shows the key innovation areas in which retailers are planning to invest over the next two years, and based on their strategic priorities — related to the importance of the store, contextualized marketing, and omni-channel commerce — the top 3 use cases and related technologies that would enable fully omni-channel retail commerce operations integration. The study also identifies the three actionable opportunities for retail omni-channel commerce differentiation by sharing examples from five retailers (i.e., Morrisons, Nordstrom, DFS, Zara, and Sainsbury's).