target audience: TECH SUPPLIER Publication date: May 2023 - Document type: IDC Survey Spotlight - Doc Document number: # US49228423
IDC Survey Spotlight: AI and Data Drive Edge Investments in Hospitality and Travel
This IDC Survey Spotlight explores what workloads hospitality and travel organizations are prioritizing for deploying at the edge. The data from IDC's Worldwide Industry CloudPath Survey indicates that hospitality and travel organizations recognize the need for access to analytics and the insights that can come from AI and IoT solutions in real time to drive personalized, frictionless experiences across digital channels and on premises.
"Travel and hospitality are increasingly adopting AI and analytics solutions to improve guest and employee experience," says Dorothy Creamer, research manager, Hospitality and Travel Digital Transformation Strategies at IDC. "The need for instant access to data while leveraging cloud solutions is driving more hotels, restaurants, and airlines to consider edge solutions to help with reduced latency and faster access to actionable insights."