target audience: TECH SUPPLIER Publication date: Aug 2022 - Document type: Taxonomy - Doc Document number: # US49228922
IDC's Worldwide Digital Transformation Use Case Taxonomy, 2022: Experiential Hospitality, Dining, and Travel
This IDC study describes the most prominent use cases that are being digitally transformed in the hospitality industry. Hospitality organizations can use this document as a guide as they define what and how they will plan for change, innovation, and new technologies along the digital transformation journey. The tables in this document provide insight into the many areas of hotel, restaurant, and travel business processes that organizations should put on their road map. This document defines the strategies, programs, and use cases that will be implemented, highlighting the benefits of moving from current processes to digitally transformed processes, and the technologies that will be required.
Dorothy Creamer, research manager, Hospitality and Travel Digital Transformation Strategies, IDC Retail Insights, says, "Hospitality and travel organizations are focusing on driving efficiencies while improving customer experience through digital transformation. Workforce issues and supply chain challenges create new obstacles for profit while organizations place hyper-focus on building ecosystems to foster business resiliency and be nimble enough to adapt to changing market conditions and customer demands in an increasingly digital and immersive world. This document is designed to provide a road map of strategic priorities to enable the effective and efficient use of technology to deliver on operational and customer-facing objectives."