target audience: TECH SUPPLIER Publication date: Jun 2022 - Document type: Market Share - Doc Document number: # US49234122
Worldwide Customer Relationship Management Applications Software Market Shares, 2021: Salesforce Continues to Lead the Growth Across CRM Applications
This IDC study provides an analysis of vendor performance in the customer relationship management applications software market for 2021, valued at $64.96 billion.
"In 2021, many companies continued to pivot toward the more digital world that we now live in, including the procurement of technologies that would help them improve their level of engagement with their customers and the experience that customers receive," said Alan Webber, program vice president, Customer Experience Management Strategies at IDC. "The winds of change have not abated, and the need to provide a contextual experience that is empathetic is going to require a new set of tools. These tools will focus on using broad swaths of customer, market, and enterprise data as a foundation to build unique experiences using a breadth of applications and platforms on."