TECH SUPPLIER Jul 2022 - Market Perspective - Doc # US49237322

Why Every Sales and Marketing Organization Should Segment Their Prospects Using the Enterprise Intelligence Index

By:

Chandana Gopal
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,
Dan Vesset
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Abstract

This IDC Market Perspective explains why vendors need to consider enterprise intelligence maturity when segmenting their prospects and customers. IDC's Enterprise Intelligence research from our future of intelligence practice suggests an alternative method to customer and prospect segmentation. When it comes to buyer behavior around technology and services that enable an organization's ability to synthesize information, capacity to learn, ability to distribute learnings and insights at scale, and capability to foster the data culture, technology providers should consider their clients' and prospects' level of enterprise intelligence when going with them on a journey toward the future of intelligence.

"One size does not fit all when it comes to enterprise intelligence, and offering customers that may be in the very infancy of their enterprise intelligence journey the same solution that a vendor may offer to an organization that is good or excellent in enterprise intelligence just because their firmographics are similar will not lead to desired results for the client," according to Chandana Gopal, research director, Future of Intelligence.


Coverage

Subscriptions Covered

Future of Intelligence - Agenda


Regions Covered

Worldwide


Topics Covered

Future of intelligence, Intelligent enterprise


Content


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