target audience: TECH BUYER Publication date: Sep 2022 - Document type: Tech Buyer Presentation - Doc Document number: # US49339823
U.S. Consumer and Provider Adoption Trends: Consumer-Facing Mobile Health Applications
This IDC Tech Buyer Presentation analyzes data from IDC's U.S. Healthcare Provider Technology and Connected Health Survey, January 2022, and U.S. Consumer Healthcare Survey, January 2022, with a focus on how health provider organizations are deploying mHealth apps and consumers adoption of them, respectively. This Tech Buyer Presentation also examines what consumers want from mHealth apps and identifies key metrics for measuring success.
"The combination of widespread use of smartphones by consumers and the explosive growth in consume mobile apps for shopping, banking, and entertainment is driving the adoption of consumer-facing mobile health or mHealth apps," states Lynne A. Dunbrack, group vice president, IDC Health Insights. "When deployed correctly, the benefits of mHealth apps realized by consumers and healthcare organizations are closely aligned with the Quadruple Aim."