target audience: TECH SUPPLIER  Publication date: Aug 2022 - Document type: Taxonomy - Doc  Document number: # US49350422

IDC's Worldwide Digital Transformation Use Case Taxonomy, 2022: Experiential Retail


  • Leslie Hand Loading
  • Ananda Chakravarty Loading
  • Jordan K. Speer Loading
  • Margot Juros Loading
  • Filippo Battaini Loading
  • Ornella Urso Loading
  • Karen Augustine


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This IDC study presents the key areas that are being digitally transformed, as retailers adopt new processes and technologies to underpin organizational change. This study defines the strategies, programs, and use cases that will be implemented, highlighting the benefits of moving from current processes to digitally transformed processes, and the technologies that will be required. Retailers are accelerating digitalization efforts to increase operational efficiency and improve customer experience to meet the challenges of a new digital era. New strategies for resilient, touch-free, automated, and sustainable business operations will drive increased digital investment for all retailers that intend to stay ahead of its competition.

"Retailers are just scratching the surface of capitalizing on invisible data streams and AI to create multilayered, digital experiences and to seize the value of new revenue/profit streams," says Leslie Hand, group vice president, IDC Retail Insights. "For most retailers, the reality of digital environments is not the metaverse — yet! Right now, it's the footing underneath the intelligent enterprise — the infrastructure, connectivity, analytics, software, and devices that enable digital twins, sustainable supply and fulfillment operations, orchestrated customer and employee engagement, and touchless (or -light) omni-channel transactions."


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