Abstract

This IDC Survey Spotlight examines what key innovative capabilities hospitality and travel organizations are looking for when partnering with cloud providers. IDC data bears out that hospitality, and travel brands are looking to cloud providers to be innovation partners. This IDC Survey Spotlight looks at the top innovative technologies that weigh heaviest in deciding on a cloud services provider.

"Hospitality and travel organizations struggle with legacy systems and being able to quickly scale innovation strategies. With current strains on the workforce, efficiency and automation are also key factors weighing into every decision, including cloud investments," says Dorothy Creamer, research manager, Hospitality and Travel Digital Transformation Strategies, IDC. "Hospitality and travel providers have recognized the advantages of leaning on cloud partners and their computing power for ML/AI innovation to achieve business objectives including increased efficiency, profitability, and guest satisfaction."

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