target audience: TECH SUPPLIER  Publication date: Feb 2023 - Document type: Market Presentation - Doc  Document number: # US49393722

IDC Market Glance: B2C Marketing Technology for SMB Companies, 1Q23

By:  Roger Beharry Lall Loading


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This IDC Market Glance provides a view of the current B2C (business to consumer) landscape for SMB-oriented marketing technologies, including the various core and adjacent segments (and subsegments). This document provides an overview of the major vendors within each area and highlights overarching market trends.

With over 10,000 self-identified marketing technology applications, small and medium-sized businesses (under 1,000 employees) struggle to understand what categories they should invest in and what vendors have enough traction and functionality to warrant shortlisting.


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