TECH SUPPLIER Nov 2022 - Market Share - Doc # US49393822
Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment
Abstract
This IDC study provides 2021 market share analysis of the worldwide SMB marketing campaign management software market.
"SMB marketers have matured and have their own distinct requirements for powerful, yet easy-to-implement tools," said Beharry Lall, research director, IDC Marketing Applications for Growth Companies. "A new breed of martech vendor is evolving in response to SMB needs, and incumbents that fail to understand this opportunity risk being displaced."
Coverage
Subscriptions Covered
Marketing and Promotional Applications
Companies Covered
Mailchimp, Intuit Inc., HubSpot Inc., Salesforce.com, Inc., Constant Contact, Inc., Microsoft Corporation
Regions Covered
Topics Covered
Cognitive/artificial intelligence, Content management, Customer relationship management applications, Marketing automation, Marketing operations, Small and medium-sized business
Content
List of Tables
List of Figures
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