target audience: TECH BUYER  Publication date: Aug 2022 - Document type: IDC PlanScape - Doc  Document number: # US49412823

IDC PlanScape: Omni-Experience Engagement Digital Transformation for Insurance

By:  Davide Palanza Loading


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This IDC PlanScape lays out a basic framework for insurance organizations to create a strategy toward an efficient and comprehensive omni-experience engagement in insurance.

"Insurance organizations must build a robust omni-experience engagement strategy and structured use-case-driven road map that help build loyalty and long-lasting relationships. Such a strategy places customers at the center of the evolving connected insurance ecosystem. It strives to deliver value-centric experiences (i.e., beyond a traditional product/services/engagement view) in partnership with diverse stakeholders, both traditional and non-traditional," said Davide Palanza, research manager, IDC Financial Insights.


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