TECH SUPPLIER Jul 2022 - Market Note - Doc # US49425122

PandaConf Marketing Track at Collision 2022 Highlights Market Opportunities, Technology Disruptors, and Overall Industry Optimism


Roger Beharry Lall

This IDC Market Note examined the broad themes and industry trends noted from discussions and presentations at the PandaConf track of Collision 2022. The disruptive forces, fresh players, shifting incumbents, and intriguing customer case studies portend a renewed sense of enthusiasm. Despite the negative news stories of the day, and the COVID-19 pandemic pullbacks of the past few years, the marketing industry — both application providers and marketing users — is eager to deploy novel solutions and propel the industry forward. While it will take some time to see how the various players fare in terms of market traction, the discussions and themes of Collision 2022 are exciting trends to watch.



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