TECH SUPPLIER Jul 2022 - IDC Survey Spotlight - Doc # US49425922

U.S. Consumers Strive for the Right Product Mix


Kafil Merchant

This IDC Survey Spotlight examines the product mix for tablets. The pandemic accelerated consumer demand for tablets during 2020 and early 2021. With people stuck in a lockdown, demand for affordable devices witnessed an uptick, so the survey results showed a strong preference toward slates. The pandemic had laid down a very strong foundation for the tablet market to accelerate during the peak of the pandemic as the market witnessed accelerated growth driven by strong consumer demands. "All these things have triggered a change in the product mix among consumers. In addition to price, consumers have considered the importance of higher-spec devices when making purchase decisions." — Kafil Merchant, senior research analyst, IDC's Devices


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