target audience: TECH SUPPLIER Publication date: Jul 2022 - Document type: Market Forecast - Doc Document number: # US49456122
Worldwide Customer Data Platform Applications Software Forecast, 2022-2026: Market Continues Fast Pace to $5.7+ Billion by 2026
This IDC study presents the size and growth for the customer data platform (CDP) application software market worldwide.
"Customer experience is the top business driver for brands to transform into digital-first businesses, and this requires unified customer data for success, " said David Wallace, director, Customer Intelligence and Analytics research at IDC. "It's clear that the brands that have adopted a unified customer data service approach are the winners when it comes to customer satisfaction, empathy at scale, trust, and loyalty. Brands that properly manage customer data privacy and consent also show that their customers' data can be used to benefit customers in their holistic interactions with brands while protecting brands from violating privacy regulations. These drivers have accelerated the adoption of CDPs that aggregate, analyze, and activate customer data in real time for B2C, B2B, and DTC brands."