target audience: TECH SUPPLIER  Publication date: Apr 2023 - Document type: Market Note - Doc  Document number: # US49472923

GDC 2023 Postmortem: GenAI and ML Steal the Show

By:  Lewis Ward Loading


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This IDC Market Note assesses and contextualizes generative AI and machine learning news broken and use case lectures and best practices presented at GDC 2023.

"It was clear going into GDC that GenAI and ML use cases had a foothold in game development, but this fact was bolded and underscored at this year's conference. GenAI is less mature and is mainly applicable in preproduction processes relative to ML, which has been applied to post-launch games for years, but both these AI elements are likely, over time, to help studios of all sizes save time and money while positively impacting game quality." — Lewis Ward, director, Gaming and eSports at IDC


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