TECH BUYER Oct 2022 - IDC TechBrief - Doc # US49486822
IDC TechBrief: Data Clean Rooms for Shared Data and Insight
This IDC TechBrief examines data clean rooms. Across industries and functions, there are many processes that can be improved and insights that can be derived from shared data. However, some data is sensitive to customers or to the enterprise itself and therefore needs safeguards in place to maintain privacy and security even when data is shared. Data clean rooms are a technology advance that changes data sharing from a practice that relies solely on trust and checking behavior against contracts and agreements to a solution that can facilitate simple and complex arrangements in a privacy-preserving manner technologically.
This document examines the benefits of using data clean rooms to facilitate a variety of data combination use cases. It also describes the needs, use cases, risks, and success factors associated with data clean rooms in general and for the purpose of industry ecosystems.
"Data clean rooms provide important capabilities, not available with the simple exchange of data, that enterprises increasingly require to create shared data and insight across a wide swathe of use cases," said Lynne Schneider, research director of Data-as-a-Service and Data Marketplaces at IDC. "As organizations cope with changes in privacy regulation and a desire to gain unique insight from partners, they need to understand how data clean rooms can play a role in providing data security while also delivering value beyond how traditional data sharing has operated."