TECH SUPPLIER Jul 2022 - Market Presentation - Doc # US49531222

Service ProviderView 2022: Business Models, Strategies, and Metrics


Rory Duncan
Sean Riley
Penny Madsen
Ryan Caskey
On-line Presentation


This IDC Market Presentation presents results from IDC's Service ProviderView Survey, which delivers annual insights into the cloud adoption levels and requirements of the "long tail" cloud service providers, often known as the tier 2 and tier 3 services firms. The survey provides data on evolving business models, emerging product and service offerings, and providers' own investments in technology. The insights generated help technology vendors target their markets more effectively (sell to/sell with/sell through), provide guidance for developing new solutions based on ongoing intelligence (investments, behaviors), and improve their sales strategies and messaging as business and product trends evolve.

The Business Models, Strategies, and Metrics report provides an executive summary and overview of these three key areas of cloud service provider dynamics via a detailed survey of 1,500 IT leaders and line-of-business executives at tier 2 and tier 3 cloud service providers across the North America, EMEA, and APEJ regions.

Note: This document represents the first of three parts of the survey's executive-level summary. Further documents will detail service investment/development as well as vendor choice and partnership expectations.


  • 25 slides

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