TECH BUYER Aug 2022 - Web Conference Proceeding: Tech Buyer - Doc # US49538322

Sustainability Strategies for the End-to-End Product Life Cycle


Jordan K. Speer


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This IDC Web Conference examines sustainability strategies for the end-to-end product life cycle. To build a more environmentally and socially sustainable world and even move toward a circular economy — for its own sake, because consumers and investors demand it, and because it goes hand in hand with profitability — retailers and brands of all types and sizes are facing the need to transform their practices, operations, and business models. But sustainability, or ESG, is a broad and complex goal that extends across all dimensions of an organization; knowing where to begin the journey can be a daunting task in and of itself. In fact, more than 8% of retailers identify that as their greatest sustainability challenge!

When it comes to achieving environmental goals, a good place to start is with product itself, and its end-to-end life cycle. Join Jordan Speer, IDC research manager for Product Sourcing, Fulfillment, and Sustainability, IDC Retail Insights, as she discusses the challenges of building a sustainable product life cycle and steps retailers and brands can take to advance this goal. Expect information and guidance on the following:

  • Designing and managing product life cycles with the "end" in mind — including returns, disposal, and other consumer post-purchase behaviors
  • Retailer and brand use cases in successfully tackling specific challenges and building greater product sustainability
  • How digital transformation builds sustainability into the end-to-end product life cycle and its supply chain
  • How artificial intelligence and other edge technologies can advance sustainability goals across the product life cycle



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