target audience: TECH BUYER  Publication date: Sep 2022 - Document type: IDC Perspective - Doc  Document number: # US49572221

The Digital Innovator's Buy and Build Decision-Making Strategy


  • Nancy Gohring Loading
  • Jennifer Thomson Loading


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This IDC Perspective recommends an approach to the technology buy versus build decision for enterprises that want to deliver innovative digital offerings.

"In the current fast-moving, complex technology environment, enterprises need a strategic approach to buy versus build decision making," said Nancy Gohring, research director for IDC's Future of Digital Innovation program. "IDC recommends that organizations start by determining whether an innovative product will be foundational, ensure competitiveness, or be differentiating as a first step to determining whether to build or buy digital technology."


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