target audience: TECH SUPPLIER  Publication date: Aug 2022 - Document type: IDC Survey - Doc  Document number: # US49621522

Consumer Sentiment Survey, 2022: Findings and Implications

By: 

  • Jordan K. Speer Loading
  • Leslie Hand Loading
  • Margot Juros Loading
  • Ananda Chakravarty Loading
  • Dorothy Creamer Loading
  • Ornella Urso Loading
  • Filippo Battaini Loading

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Abstract


This IDC Survey is designed to uncover trends and provide insight into consumer behavior, expectations, and thinking when it comes to omni-channel shopping.

IDC polled consumers about retail spending and behaviors and expectations related to supply chain, store, ecommerce, fulfillment, returns, and sustainability, including how they are using various technologies and what aspects of product and service are most important to them, with a goal of enabling retailers to better understand what consumers are demanding or will likely demand in the near future, and how technology can enable them to digitally transform in ways that will meet and exceed these expectations. This Survey delves into everything from preferences for self-service versus high-touch retailing to those around click and collect, payments, and grocery delivery.

This Survey also addressed implicitly and explicitly the ongoing impact to shopping behaviors resulting from COVID-19 and related disruptions.



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