target audience: TECH SUPPLIER Publication date: Sep 2022 - Document type: Market Perspective - Doc Document number: # US49631721
Future of Trust: Battling Data Discovery Confusion
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Abstract
This IDC Market Perspective provides an overview of the market and the players within it to enable tech suppliers and buyers to make sense of it all and improve their risk mitigation and privacy practices. Data is exploding, and organizations are overwhelmed with managing their data and discovering exposure points that could torpedo trust. The software tools that enable the discovery of sensitive data and protect that data is shrouded in a cloud of marketing puffery.
"While every enterprise has the same problem, they don't have the same IT architecture. Enterprises run the gamut from cloud native to hybrid to fully on premises. Finding tools that have the extensibility to handle the specific problem challenging each organization is key. The slipper must fit." — Ryan O'Leary, research director, Privacy and Legal Technology at IDC