TECH SUPPLIER Sep 2022 - Market Perspective - Doc # US49648522

HP Inc. Stresses Hybrid Work and Sustainability for SMBs at Amplify Partner Event

By:

Keith Kmetz
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,
Robert Palmer
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Abstract

This IDC Market Perspective discusses HP Inc.'s Amplify Executive Forum, held August 25 in Palo Alto, California, where HP Inc. unveiled a host of products, solutions, and services aimed squarely at small- and medium-sized businesses (SMBs). The annual partner roadshow provides a venue for highlighting specific programs and initiatives key to driving growth both for HP Inc. and its reseller partners.

"HP Inc. continues to lead the market in transitioning from a hardware-oriented model to a full-fledged contractual services approach," says Robert Palmer, research VP for IDC's Imaging, Printing, and Document Solutions group. "The message to partners at the HP Amplify Executive Forum was that solutions and services are key to driving growth in the hybrid world."


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