TECH BUYER Sep 2022 - IDC Perspective - Doc # US49689822

The Value of Data: A Model of Growth as Information Flow


Thomas Jackson
Dan Vesset

This IDC Perspective proposes a framework for data valuation in the context of economic value as measured by GDP. We contend that our framework fits the observed past digitization of the economy and can serve as a tool for understanding information density and predicting its future direction. This research can play an important role in guiding long term strategic plans for the creation of digital business, information technology investments, and government policy.

"While our framework models the macroeconomic underpinnings of growth and enables prediction of the overall value of data, it does not predict firm-level performance. However, our conclusions give greater urgency to understanding the impact of the IDC Global DataSphere and digital transformation efforts, including investments in big data, analytics, AI, and automation technologies and initiatives to raise enterprise intelligence," said Thomas Jackson, research director of IDC's Data Valuation: Industry Perspectives market research and advisory service.



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