TECH SUPPLIER Oct 2022 - Market Presentation - Doc # US49754222

Critical External Drivers Shaping the Future Consumer, 2023


David Myhrer
, Frank Gillett
On-line Presentation


This IDC Tech Supplier Presentation describes the critical drivers — or important external forces — that will alter the global consumer tech landscape and shape consumer-focused business strategies for the next 12-24 months. IDC's 2023 external drivers incorporate the accelerated and interconnected uncertainty that prevails across the global consumer tech landscape. The 2023 drivers bring to light the disruptive effects of economic uncertainty; a work world in upheaval; a digital advertising world that's been turned upside down; a mashup across social media, gaming, and ecommerce; the explosion of consumer content creation; a new view of the home; personal mobility in flux; holistic healthy living; meal outsourcing; the ongoing march of ecommerce; and the proliferation of payment options.

"As the global winds of change become the storms of disruption, consumer business and technology leaders must prepare for the inflection points resulting from the emergence of the future consumer and anticipate the need to develop new business models and more compelling offerings," says David Myhrer, research vice president, Consumer Strategies at IDC and leader of IDC's Consumer Pulse research.


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