target audience: TECH SUPPLIER  Publication date: Nov 2022 - Document type: Taxonomy - Doc  Document number: # US49759022

IDC's Worldwide Consumer Market Model Taxonomy, 2022

By:  Kelly Brown Loading


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This IDC study presents IDC's taxonomy of IDC's Consumer Market Model. This taxonomy establishes the foundation for the worldwide Consumer Market Model as it delivers definitions of the model in relation to users, buyers, and ecommerce spending. In addition, it addresses the changes that have occurred from the model shifting from the New Media Market Model to the Consumer Market Model.

"As IDC modified its worldwide New Media Market Model to the worldwide Consumer Market Model, this taxonomy serves as an essential resource for comprehending the changes of the model. With this document, users of the Consumer Market Model will have a clear understanding of each line item, better aiding businesses to utilize the model for online business development and growth. All the new line items and methodology brings the model completely up to date and makes it an invaluable tool to all companies," says Kelly Brown, senior research analyst for IDC's Devices and Consumer group.


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