TECH SUPPLIER Nov 2022 - Market Forecast - Doc # US49782522
Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment
Abstract
This IDC study presents a worldwide five-year forecast and shows continued growth in demand for marketing applications that support the unique needs of SMB organizations.
"Today, SMB organizations have complex and mature marketing needs. To be successful, providers must deliver powerful, enterprise-grade platforms in formats that are easy to deploy, integrate, and optimize," said Roger Beharry Lall, research director, IDC Marketing Applications for Growth Companies.
Coverage
Subscriptions Covered
Marketing and Promotional Applications
Regions Covered
Topics Covered
Advertising software, Cognitive/artificial intelligence, Content management, Customer relationship management applications, Marketing automation, Marketing operations
Content
List of Tables
List of Figures
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