target audience: TECH SUPPLIER Publication date: Nov 2022 - Document type: Market Forecast - Doc Document number: # US49782522
Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment
This IDC study presents a worldwide five-year forecast and shows continued growth in demand for marketing applications that support the unique needs of SMB organizations.
"Today, SMB organizations have complex and mature marketing needs. To be successful, providers must deliver powerful, enterprise-grade platforms in formats that are easy to deploy, integrate, and optimize," said Roger Beharry Lall, research director, IDC Marketing Applications for Growth Companies.