TECH SUPPLIER Nov 2022 - Market Note - Doc # US49785722
Braze Customer Conference Helps Enterprise and SMB Organizations "Forge" More Human, Mobile-First Engagements Leveraging Real-Time Data
This IDC Market Note highlights Braze's customer conference, Forge 2022, held in New York City on October 12-14, 2022. This conference was an opportunity for the company to highlight its developments in the areas of rich streaming data, intelligent optimization, and expanding communication channels. This, along with other recent product launches and customer conferences across the industry, demonstrates the martech arena's vibrancy. New and exciting players enter the market on a regular basis, all with visions of dethroning the historical incumbents through disruptive value propositions.
In the case of Braze, its emphasis on real-time data and focus on the marketing/mobile operations gap set it apart from many incumbents stuck on marketing/sales gaps and scheduled data syncs.