target audience: TECH SUPPLIER  Publication date: Nov 2022 - Document type: Market Note - Doc  Document number: # US49804722

Microsoft Introduces Syntex, a Unified Content Solution


  • Holly Muscolino Loading
  • Marci Maddox Loading
  • Anne Valaitis


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This IDC Market Note reviews Microsoft's recent announcement of Microsoft Syntex, a unified content solution, called Content AI, that brings together the myriad of services required to power the content life cycle within an organization, "integrated within the flow of work" and powered by AI. This IDC Market Note reviews the Syntex announcement and discusses its implication for the content services market, including the introduction of a new category of content solutions that IDC is calling the Unified Content Model.


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