target audience: TECH SUPPLIER  Publication date: Nov 2022 - Document type: Market Note - Doc  Document number: # US49829422

Oracle CloudWorld 2022: Modernizing Modern Marketing

By:  Gerry Murray Loading


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This IDC Market Note provides insights into CloudWorld 2022, held in Las Vegas in the week of October 17.

"Oracle is refactoring its marketing and CX solutions on its OCI, Fusion, and Unity data products and coordinating the go-to-market and sales activities that support them," said Gerry Murray, research director of IDC's Marketing Technology Automation service. "These changes represent Teutonic shifts that significantly modernize Oracle's martech and CX offerings. IDC expects customer demand to be strong — reportedly more than half the Eloqua installed base has already migrated. But the most important indicator will be the success of the Unity CDP."


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