target audience: TECH SUPPLIER Publication date: Nov 2022 - Document type: Market Note - Doc Document number: # US49835522
Adobe MAX 2022: Establishing AI as a Copilot to Deliver Long-Term Customer Value
This IDC Market Note investigates the role of AI as it pertains to highlighted themes and announcements from the Adobe MAX 2022 event. IDC also analyzes and provides recommendations to technology suppliers to maximize the impact of these announcements. Adobe MAX 2022, hosted in Los Angeles, California, October 18–20, brings together an expansive community of creatives and technology professionals to learn about the current and future evolution of Adobe's products, services, and ecosystem relationships.