target audience: TECH SUPPLIER Publication date: Sep 2023 - Document type: Market Presentation - Doc Document number: # US49868923
Industry Buyers Handbook: Asia/Pacific Financial Services 2023
This IDC Presentation aims to help technology vendors understand what drives buyers within the financial services industry in their technology purchasing decisions. Although a number of sections in this presentation focus predominantly on the banking sector, the major findings and trends are applicable across the financial services industry.
Vendors can use this Handbook to:
- Align the company's proposition with the buyer's strategic priorities.
- Position the technology offering to respond to the buyer's business objectives.
- Develop a compelling narrative that resonates with the buyer's requirements.
- Identify the key decision makers within the buyer's organization.
Technology vendor executives in areas, including marketing, sales, and product strategy, can leverage the insight from this Handbook to inform and formulate their approach with buyers within the financial services industry. The insight provided in this Handbook is largely based on IDC survey data but also leverages senior IDC analysts' knowledge, IDC research, and ongoing conversations with key industry players.
"Technology suppliers covering the financial services industry are in a unique position to leverage their expertise and experience to support financial institutions in these difficult economic times. In order to differentiate themselves from the competition, technology suppliers should seek to provide more than just technology solutions; they should provide technology guidance. Taking a strategic approach, rather than a pure technology one, will lay the groundwork for long-term partnership with financial organizations, which is why it is vital that technology providers take the time to understand the industry's strategic priorities and their respective challenges," says Abhishek Kumar, associate research director, IDC Financial Insights.