target audience: TECH SUPPLIER  Publication date: May 2023 - Document type: Market Presentation - Doc  Document number: # US49869423

Industry Marketing Handbook: Worldwide Financial Services 2023


  • Karen Augustine
  • George Briford Loading
  • Abhishek Kumar Loading


  • 45 slides

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This Industry Marketing Handbook was designed to support technology vendor marketers in building their marketing narrative for the financial services industry. Although this presentation focuses predominantly on the banking sector, the major trends are application across the financial services industry. It can be used to tailor messaging to industry-specific challenges and build pertinent stories and campaigns that resonate with prospects and customers.

"Financial services organizations are constantly juggling multiple technology initiatives to meet their business goals. Successful marketing campaigns must effectively address these initiatives and priorities as well as communicate how technology sellers can help these institutions overcome their business challenges to not only survive through tough times but also thrive in them," says Abhishek Kumar, associate research director, IDC Financial Insights.


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