target audience: TECH SUPPLIER  Publication date: Oct 2023 - Document type: Market Presentation - Doc  Document number: # US49869723

Industry Buyers Handbook: Worldwide Financial Services, 2023


  • Abhishek Kumar Loading
  • George Briford Loading


  • 30 slides

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This IDC Industry Buyers Handbook aims to help technology vendors understand what drives buyers within the financial services industry in their technology purchasing decisions. Vendors can use this handbook to: 

  • Align their companies’ propositions to buyers’ strategic priorities.
  • Position technology offerings to respond to buyers’ business objectives.
  • Develop a compelling narrative that resonates with buyers’ requirements.
  • Identify key decision makers within the buyer’s organization.

Technology vendor executives in marketing, sales, and product strategy can leverage the insight from this handbook to inform and formulate their approach with buyers within the financial services industry. The insight provided in this handbook is largely based on IDC survey data but also leverages senior IDC analysts’ knowledge, IDC research, and ongoing conversations with key industry players.

"Technology suppliers covering the financial services industry are in a unique position to leverage their expertise and experience to support financial institutions in these difficult economic times. To differentiate themselves from their competition, technology suppliers should provide more than just technology solutions; they should provide technology guidance. Taking a strategic approach rather than a pure technology one will lay the groundwork for long-term partnerships with financial organizations, which is why it is vital that technology providers take the time to understand the industry's strategic priorities and respective challenges," says Abhishek Kumar, associate research director, IDC Financial Insights.


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