target audience: TECH SUPPLIER Publication date: Apr 2023 - Document type: Market Presentation - Doc Document number: # US49873623
Industry Marketing Handbook: Worldwide Healthcare, 2023
This IDC Market Presentation contains our Industry Marketing Handbook, designed to support technology vendors marketers in building their marketing narrative for the healthcare sector. It can be used to tailor messaging to government-specific challenges and to build pertinent stories and campaigns that resonate with prospects and customers.
"Digital adoption has become an organizational priority in the post-COVID-19 world. Healthcare provider (HCP) organizations, to accelerate their patient-centric care approaches, have increased their focus on widening care access, strengthening digital and physical infrastructure, improving clinical data management, and becoming data driven. While these organizations prioritize tech investments in key use cases, it is essential that marketing leaders of tech vendor organizations align their solutions and narratives by analyzing HCPs' business priorities and investment barriers, for a strong and convincing partnership," said Manoj Vallikkat, senior research manager, IDC Health Insights.